WE ARE YOUR ONE-STOP-SHOP FOR ALL YOUR MARKETING NEEDS. GROW YOUR INVESTOR BASE WITH THE POWER OF BEHAVIORAL SCIENCE!
64.2% of high-net-worth individuals expect their future wealth management relations to be managed primarily or entirely online (Global HNW Insights survey 2014). As a Financial Advisor, the adoption of effective digital marketing strategies will therefore be a key factor in the attraction and retention of wealth management clients.
Led by Behavioral Finance & Marketing Professors at top Business Schools, we at Yellow Fryum are experts in understanding how investors think and behave. Our unparalleled expertise in providing investor-centric traditional, digital and social media marketing solutions will help you grow your business by leaps and bounds, while simultaneously enabling you to increase brand awareness.
Our Founders Have Worked With
What Our Clients Say About Us
CEO, AKRU
“Yellow Fryum expertly enhanced our platform, implementing a multi-channel strategy that effectively caters to both individual and institutional investors. Their team combines professionalism with a pleasant demeanor, making every interaction a positive experience. A marketing partner in true sense”
CEO, Alternate Advisors
“Yellow Fryum was instrumental in revolutionizing our digital presence. Their expertise in strategic communications based on investor behavior knowledge domain significantly enhanced our online presence and client experience. We’re grateful to have partnered with such a skilled team for our digital transformation journey.”
Founders, Energia.com
“Dr. Jain and his team are more than just traditional consultants – they have become trusted advisors to our management team. Yellow Fryum sets itself apart from other marketing agencies by getting into the weeds to solve complex marketing issues. Whether it is setting-up a CRM, optimizing for SEO or designing and implementing a social media strategy, the team at Yellow Fryum understands all facets of the marketing lifecycle. It has been a pleasure to work with them.
PROVEN APPROACH
Lead Generation & Investor Acquisition
Creating a Lead Generation Marketing Funnel for your business
Communications Tailored to Investor Segments
Not all investors are the same and one size does not fit all. We design and manage campaigns specific to different investor segments.
Social Media Marketing
Developing Behavioral-science infused social-media communications, campaigns, and ads for your business. Managing campaigns over dedicated social media platforms like LinkedIn, Twitter, Facebook, Instagram and also You Tube
Content Marketing
Create, distribute and publish educational and informational content through blogs, videos, podcasts etc
UX-UI Optimization
Redesign your website and app to increase investor engagement using Behavioral Science
SEO & Other services
Search engine optimization(SEO), PPC, Google Ads, Analytics & many more relevant solutions for your business
The Yellow Fryum ‘investor-first’ approach leverages power of behavioral science to grow your business to its maximum potential
INVESTOR ACQUISITION
We design targeted campaigns and choose specific social media networks as per different investor segments
We continuously analyze data and optimize campaigns for continued growth of your business
INVESTOR ENGAGEMENT
We audit and redesign your platform to maximize engagement including the investor dashboard
We design the all-important update communications to existing investors to increase repeat investments
BEHAVIORAL SCIENCE IS AN INTERDISCIPLINARY FIELD OF SCIENCE THAT ALLOWS US TO GAIN AN INSIGHT INTO THE CONSUMER’S MIND AND ENABLES US TO BETTER UNDERSTAND THE CONTEXTUAL, NONCONSCIOUS, AND, OFTEN HIDDEN, DRIVERS OF INVESTOR BEHAVIOR
THE POWER OF BEHAVIORAL SCIENCE
Our unique selling point is to offer ‘investor- centric’ traditional, digital and social media marketing solutions grounded in Behavioral Science – this is our unique unparalleled edge
Using Proven Behavioral Science Theories, We Develop Marketing Campaigns That Capture Individuals’ Attention and Nudge Them Into Taking the Desired Actions -> Ultimately Converting Individual Users Into Engaged Investors for Your Business
CORE LEADERSHIP
Dr. Gaurav Jain, PhD
- B-School Professor
- Financial Decision Making & Investment Communication Expert
- Behavioral Finance Advisor
- Co-Founder, Yellow Fryum
Dr. Jain is a Professor of Business at The Lally School of Management at Rensselaer Polytechnic Institute (RPI) in New York. With over 12 years of experience in the field of Behavioral Finance, Investor Insights, and Marketing, he is considered to be one of the influential voices in the field.
Dr. Sunaina Shrivastava, PhD
- Marketing Professor
- Consumer Decision Making & Communication Expert
- Customer Growth Consultant
- Co-Founder,Yellow Fryum
Having spent 10+ years in the field of Consumer Behavior and Behavioral Science, Dr. Sunaina Shrivastava is a specialist in terms of Market positioning, Digital strategy and Social Media marketing.