Led by Behavioral Finance & Marketing Professors at top Business Schools, we at Yellow Fryum are experts in understanding how investors think and behave. Our unparalleled expertise in providing investor-centric traditional, digital and social media marketing solutions will help you grow your business by leaps and bounds, while simultaneously enabling you to increase brand awareness.
Our Founders Have Worked With
PROVEN APPROACH
GROW YOUR INVESTOR BASE WITH THE POWER OF BEHAVIORAL SCIENCE!
Our unique selling point is to offer ‘investor- centric’ growth solutions grounded in Behavioral Science – this is our unique unparalleled edge
PROVEN BEHAVIORAL SCIENCE THEORIES ALLOW US TO GAIN AN INSIGHT INTO THE INVESTOR’S MIND AND ENABLE US TO BETTER UNDERSTAND THE CONTEXTUAL, NONCONSCIOUS, AND, OFTEN HIDDEN, DRIVERS OF INVESTOR BEHAVIOR
Lead Generation & Investor Acquisition
Creating a Lead Generation Marketing Funnel for your business
Communications Tailored to Investor Segments
Not all investors are the same and one size does not fit all. We design and manage campaigns specific to different investor segments.
Social Media Marketing
Developing Behavioral-science infused social-media communications, campaigns, and ads for your business. Managing campaigns over dedicated social media platforms like LinkedIn, Twitter, Facebook, Instagram and also You Tube
Content Marketing
Create, distribute and publish educational and informational content through blogs, videos, podcasts etc
UX-UI Optimization
Redesign your website and app to increase investor engagement using Behavioral Science
SEO & Other services
Search engine optimization(SEO), PPC, Google Ads, Analytics & many more relevant solutions for your business
CORE LEADERSHIP
Dr. Gaurav Jain,
BEng., MBA, PhD
- Professor of Investor Behavior
- Financial Decision Making & Investment Communication Expert
- Behavioral Finance Advisor
- Co-Founder, Yellow Fryum
Dr. Jain is a Professor of Business at The Lally School of Management at Rensselaer Polytechnic Institute (RPI) in New York. With over 12 years of experience in the field of Behavioral Finance, Investor Insights, and Marketing, he is considered to be one of the influential voices in the field.
Dr. Sunaina Shrivastava,
BEng., MBA, PhD
- Marketing Professor
- Consumer Decision Making & Communication Expert
- Customer Growth Advisor
- Co-Founder, Yellow Fryum
Having spent 10+ years in the field of Consumer Behavior and Behavioral Science, Dr. Sunaina Shrivastava is a specialist in terms of Market positioning, Digital strategy and Social Media marketing.
What Our Clients Say About Us
Founders, Energia.com
“Dr. Jain and his team are more than just traditional consultants – they have become trusted advisors to our management team. Yellow Fryum sets itself apart from other marketing agencies by getting into the weeds to solve complex marketing issues. Whether it is setting-up a CRM, optimizing for SEO or designing and implementing a social media strategy, the team at Yellow Fryum understands all facets of the marketing lifecycle. It has been a pleasure to work with them.
CEO, AKRU
“Yellow Fryum expertly enhanced our platform, implementing a multi-channel strategy that effectively caters to both individual and institutional investors. Their team combines professionalism with a pleasant demeanor, making every interaction a positive experience. A marketing partner in true sense”
CEO, Alternative Advisers
“Yellow Fryum was instrumental in revolutionizing our digital presence. Their expertise in strategic communications based on investor behavior knowledge domain significantly enhanced our online presence and client experience. We’re grateful to have partnered with such a skilled team for our digital transformation journey.”
