We are
YellowFryum Fin
Enabling & Empowering FinTechs in their journey
Marketing Strategy & Growth Partners to Fintech & Asset Management Firms
Led by Academic Pioneers with Immense Industry Experience.
Shaping Fintech Futures with Investor Behavior Insights.
Led by Academic Pioneers with Immense Industry Experience.
Shaping Fintech Futures with Investor Behavior Insights.
Our Co-Founder and CEO, Dr. Sunaina Shrivastava, highlighting The YellowFryum Approach
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Led by Behavioral Finance & Marketing Professors at top Business Schools, we at Yellow Fryum are experts in understanding how investors think and behave. Our unparalleled expertise in providing investor-centric traditional, digital and social media marketing solutions will help you grow your business by leaps and bounds, while simultaneously enabling you to increase brand awareness.
Our Founders Have Worked With
Proven Approach
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Investor
Segmentation
Scientific and Methodological “Investor Segmentation” for Maximum Impact
One Size Doesn’t Fit All: We Implement a Differentiated Targeting Strategy for the Different Segments of Investors
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Investor
Acquisition
We Design Marketing Communications & Campaigns Tailored Towards Specific Investor Segments
Digital & Social Media Marketing Based on Strategic Analyses
We Continuously Analyze Data and Optimize Campaigns for Continued Growth of Your Business
Investor
Engagement & Retention
Increased Investor Engagement with UX/UI Optimisation
We Audit and Redesign your Platform to Maximise Engagement Including the Investor Dashboard
We Design All-Important Update Communications to Existing Investors to Increase Repeat Investments
Grow Your Investor Base With The Power Of Behavioral Science
Our unique selling point is to offer ‘investor- centric’ growth solutions grounded in Behavioral Science – this is our unique unparalleled edge
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Proven behavioral science theories provide insight into the investor’s mind, enabling us to better understand the contextual, nonconscious, and often hidden drivers of investor behavior.
Our Solutions
Lead Generation &
Investor Acquisition
We don’t just build lead generation funnels; we design marketing strategies uniquely crafted to align with your brand and business objectives. By leveraging deep insights into investor behavior and blending them with innovative marketing techniques, we create personalized campaigns that not only attract and engage your target audience but also convert them into high-value, long-term clients. Our approach prioritizes meaningful connections—turning potential leads into loyal investors while driving measurable growth for your business.
Communications Tailored to Investor Segments
We understand that no two investors are the same. That’s why we craft highly targeted marketing campaigns designed to speak directly to the unique needs and motivations of each investor segment. By tailoring your messaging to resonate with precision, we help you foster stronger connections, inspire trust, and drive meaningful action—ensuring every interaction aligns with your brand and marketing goals.
Content Marketing
We blend the power of behavioral science with cutting-edge social media marketing strategies to help your brand stand out. Whether it’s LinkedIn, Twitter, Facebook, Instagram, or YouTube, we craft engaging content and design impactful ad campaigns tailored to your audience. Our goal is to spark meaningful conversations, foster connections, and drive real investor engagement—all while aligning with your marketing objectives.
Social Media Marketing
We blend the power of behavioral science with cutting-edge social media marketing strategies to help your brand stand out. Whether it’s LinkedIn, Twitter, Facebook, Instagram, or YouTube, we craft engaging content and design impactful ad campaigns tailored to your audience. Our goal is to spark meaningful conversations, foster connections, and drive real investor engagement—all while aligning with your marketing objectives.
UX/UI Optimization
At YellowFryum, we craft websites and apps tailored to your investors’ needs, ensuring every interaction is intuitive and impactful. By integrating behavioral science principles with marketing strategy, we optimize each digital touchpoint to enhance engagement and build trust. Our designs go beyond aesthetics—they deliver functionality that turns casual visitors into loyal investors, all while aligning with your brand’s marketing goals.
SEO & Other Services
Tailored Solutions for Maximizing Your Digital Growth
At Yellow Fryum, we go beyond the basics to craft a comprehensive marketing strategy that drives results. From search engine optimization (SEO) and PPC campaigns to Google Ads and advanced analytics, our services are designed to amplify your visibility, attract the right audience, and maximize your return on investment. Every solution is customized to align with your business goals, ensuring your marketing efforts deliver measurable growth.
Core Leadership
What Our Clients Say About Us
Founders, Energia.com
“Dr. Jain and his team are more than just traditional consultants – they have become trusted advisors to our management team. Yellow Fryum sets itself apart from other marketing agencies by getting into the weeds to solve complex marketing issues. Whether it is setting-up a CRM, optimizing for SEO or designing and implementing a social media strategy, the team at Yellow Fryum understands all facets of the marketing lifecycle. It has been a pleasure to work with them."
CEO, Alternative Advisers
“Yellow Fryum was instrumental in revolutionizing our digital presence. Their expertise in strategic communications based on investor behavior knowledge domain significantly enhanced our online presence and client experience. We’re grateful to have partnered with such a skilled team for our digital transformation journey.”
CEO, AKRU
“Yellow Fryum expertly enhanced our platform, implementing a multi-channel strategy that effectively caters to both individual and institutional investors. Their team combines professionalism with a pleasant demeanor, making every interaction a positive experience. A marketing partner in true sense”
Core Leadership